The Shift to Vertical
The automotive industry is changing. It's no longer just about horsepower and specs; it's about lifestyle and emotion. And there's no better way to convey that than through vertical video.
Why 9:16?
Most consumption happens on mobile. If you are shooting 16:9, you are ignoring 80% of the screen real estate.
"If you're not on TikTok, you're not in the conversation."
Key Takeaway
Vertical video gets 12x more engagement than static posts.
Strategies for Dealerships
- Show, Don't Tell: Walkarounds are boring. Show the car in action.
- Behind the Scenes: People buy from people. Show your sales team.
- Consistency: Post every day.
Stay tuned for more insights from VertiCar.
